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2012 theme: Happy Birthday

STYLEAID 2012 marked the 15th STYLEAID and the theme chosen was Happy Birthday. The Happy Birthday Campaign shoot was shot by Richard Jefferson and styled once again by Aly May.

STYLEAID 2012: Happy Birthday

Venue &
Sponsors was the naming rights sponsor and major sponsors for the event were: Burswood Entertainment Complex, M.A.C, BETTS, Braziliano Coffee, Daniels Printing Craftsmen, San Pellegrino, Gage Roads Brewing, Vinaceous Wines, Club Med, Gatecrasher Advertising, L'Oreal, LUX Events, Champagne Nicolas Feuillette, Network Ten, MIX 94.5, Travelworld Inglewood, Willie Creek Pearls, Ketel One Vodka, Baci and the three top Perth model agencies once again - Chadwick Models, Scene Model Management and Vivien's Model Management.


The committee involved in 2012 was made up of Aly May, Annette Hasluck, Tamara Day, Renata Ogilvie, Desiree Kerr, Tony Salom, David Trapp, Carol Mackie, Gino Premici, Beau Meakins, Sue Morgan and Stephanie Patniotis.


STYLEAID 2012 Magazine Cover

The STYLEAID Magazine continued to grow and expand and the largest format magazine was created for the 15th Birthday of the event.


In a first for STYLEAID a special app was created by Gatecrasher Advertising that enabled some special treats for guests including a pass the parcel that offered guests the chance to win some great prizes and to also upload photos and tweets from the event live to the STYLEAID website.

The STYLEAID Photographic exhibition did not run in 2012.

The 2012 BETTS Creative Designer award winner for 2012 was Monster Alphabets. The finale featured pink inspired outfits based around the theme of a children's birthday party. Each of the local design schools all had students submit submissions for consideration and the top 15 were chosen and featured on the runway and also in the STYLEAID magazine.


Ali Bodycoat and Tim Gossage hosted the event and the performers for Happy Birthday were: Ash Brockman, the Dance Collection and DJ Harrison Kennedy.

Designers who were selected to showcase their spring/summer collections on the runway were:

Ae'lkemi, Aurelio Costarella, Bikini Atoll, DIllettante, Empire Rose, Fenella Peacock, Flannel, Garth Cook, Morrison, One Fell Swoop, Poppy Lissiman, United Constructions, Zhivago and Zsadar.

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Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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