Designer: Kristy Lawrence
Established in 2006, Flannel designer Kristy Lawrence found growing up on the beaches of Western Australia instilled an early appreciation for simple luxury, comfort and natural beauty, which is reflected in her choices of fabrics, materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful.
A designer who is happiest exploring the world with her children, has created a brand for the carefree luxe traveller wanting a curated a mix of loose-fit shirting, gauzy knits and easy feminine dresses with romantic, understated, embellished detailing in silks and cottons. Since its inception Flannel has gained local, national and international acclaim. With a total of twelve stores, eleven in Australia and a flagship USA store located on the famous Abbot Kinney Boulevard in Venice, California. A loyal following includes celebrities; Jennifer Lawrence, Megan Fox and local Asher Keddie. Flannel is also represented by over seventyluxe branded American stores including Revolve, Intermix and Anthropologie to name a few. It has been our absolute privilege to be a part of the number one premier fashion fundraiser 'STYLEAID͛, showcasing local designers at an international level.
We wish to thank Mark Reid, Aly May and the STYLEAID Committee for creating such a wonderful, mystical event. You will be missed. Kristy Lawrence, Flannel Creative Director and The Flannel Team