STYLEAID began its life with the WA AIDS Council over 18 years ago. Take a journey with us back in time, through the past nineteen STYLEAID events.
Tami McMahon (then the Fundraising coordinator for the Council) explored and looked at events around the world that had been launched to raise funds and awareness around HIV and came across an event that was held in both New York and San Francisco. This event incorporated fashion, hair, makeup, fine dining and an auction to raise funds. This idea had been implemented, a year before in Melbourne and was named STYLEAID. This was a name that resonated locally and so the moniker STYLEAID was employed in Perth.
In Perth, the events that were raising the most funds at that time were events that incorporated a formal dining experience with a range of entertainment which made guests feel like they were not only supporting a charity, but also getting value for their dollar. Hence, the format for the WA version of STYLEAID was born.
In that time STYLEAID has evolved from showcasing designers from around Australia and New Zealand to exclusively showcasing WA designers and also focussing on some of the smaller local fashion retailers.
The event has always been held at the end of July or the beginning of August to focus on the upcoming spring/summer collections and to be the first WA parade that allows guests to experience the collections in a truly original group showcase.
In the past 18 years, the event has grown in stature and reputation and consistently managed to be considered as one of the ten best events for the year. It has maintained its reputation as the number one fashion fundraising event in Perth.
STYLEAID Random Facts
Over the years STYLEAID has played host to a range of model talent who were just beginning their careers and would go on to have international careers.
These have included Gemma Ward, Nicole Trunfio, Amy Finlayson, Tom Bull and of course Emma Booth who has gone on to eek out an impressive film career.
Over the course of 18 years STYLEAID has raised over $1,400,000 for the WA AIDS Council.
After 18 years 10,790 guests have attended the event.
Over 1450 models have graced the runway over the past 18 years.
4690 volunteers have been involved in running the event - this includes front of house, backstage, models, hair and make up artists and the STYLEAID committee.