Designers who took to the runway in 2010 included: ae'lkemi, Andrea Wolf, Antipodium, Arj Selvam, Aurelio Costarella, Flannel, Garth Cook, Kooey, Lonely 8-Bit Heroes, Of Cabbages and Kings, One Fell Swoop, PinchandSpoon, S2, the Butcher and the Crow, Timothy Godbold and United Constructions.
Also for the second year, WA fashion students were asked to submit ideas based around the theme of tribe and with a particular color palette (orange) in mind to be considered for inclusion in the STYLEAID finale. They also had to include an element that created noise and this produced some exciting innovative designs.
The final students chosen were then invited to meet with Daniel and Nine from One Fell Swoop and Tane from Of Cabbages and Kings for some mentoring through the construction stage. The final garments made an incredible impression on the runway for the finale and featured 20 individual designs from some great talented young design students.
After a one year break the STYLEAID Photographic Exhibition returned with the theme of tribe. The exhibition was open to the public at the Orangery Fine Art Gallery for a month as well as going on show at the STYLEAID launch event on June 1 at (A)LLURE and in the arrival area outside the Grand Ballroom on the night of the event.
For inclusion this year photographers had to submit their photographs for consideration and the top 18 were selected to be produced and put on display. The successful photographers for 2010 were Kathryn Sprigg, DI Vidos, Christophe Canato, Meleah Farrell, Michelle Taylor and Matt Reed.