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2011 theme: Opulent

For the first time STYLEAID Opulent created a story and film that formed the basis for all of the event collateral. The story by Christine Gibson was all about a brother and sister living in a run down mansion and the resulting photography is some of the strongest to date!

The hosts for Opulent were Ali Bodycoat and Mark Reid with performances by Ali Bodycoat, Dancesport Dancers, DJ Anton Maz and a breathtaking performance by drag performer Miss Double D.

STYLEAID 2011: Opulent
STYLEAID 2011

Campaign
Shots

The Story

"There is something seductive about the extreme; diving deep into the well of despair; soaring higher than the most dizzying of heights.

For Sophia and Sebastian, extremes form the base of their everyday existence, orphaned as young children, the siblings were lavished with the unimaginable and the unattainable.

But their Uncle Sam's compensation did little to alleviate the pain of losing their parents. Pleasure is more that a pastime for them now, as they indulge in every whim, every desire, that their different minds can imagine.

They want for nothing and are tempted by everything.

And now, much like their home, their opulent lives are falling apart around them."

The story was accompanied by the visuals and the lines - "the sensual touch of velvet", "the depth of a midnight sky", "the fragrance of a hundred roses", "the melodic tones of violins" and "the taste of life."

The accompanying video of the story was featured on the STYLEAID website and a campaign was started on social media about sightings of Sophia and Sebastian around Perth to get some buzz happening about the event.

Venue &
Sponsors

Major sponsors for 2011 were Burswood Resort, BETTS and M.A.C along with Travelworld Inglewood, SCOOP Magazine, Network Ten, European Foods, ABSOLUT, Vinaceous Wines, Kialis Broome Pearls, Gage Roads Brewing, Stockman Paper, Daniels Printing Craftsmen, L'Oreal, Funky Bunches, Angove Family Wines and Equilibrium who created and hosted the STYLEAID website.

The
Committee

Stephanie Patniotis took over as the event coordinator in 2011.

The Opulent Committee was made up of Aly May, Jordan Burnham, Tamara Day, Stephanie Patniotis, Annette Lee, David Trapp, Tony Salom, Desiree Kerr, Carol Mackie, Beau Meakins, Gino Premici and Mark Reid.

The
Magazine

STYLEAID 2011 Magazine Cover

The STYLEAID magazine grew to 108 pages and also saw an increase in the editorial content sharing with reader's information about the work of the WA AIDS Council.

The
Experience

STYLEAID Opulent saw the return of the photographic exhibition for a second year. The event was sponsored by the photographers who all donated their photographs for sale, Bendigo Community Bank Fremantle, Fitzgerald Photographic Lab, Vinaceous Wines, Catering Essentials, Fremantle Arts Centre and Preservation Framers and was held for 3 weeks at the Fremantle Arts Centre.

All of the photographs shown were sold out on the opening night of the exhibition. Photographers involved were Ross Wallace, Guy Gomeze, Tijana Lilic, Shirin Carter, V.A. White, Jon L Miller, Christine Tomas, Kathryn Sprigg, Hazel Buckley, Katharine Cooper and Romain Dugesne who had had the 5 hero shots from the Opulent campaign included for sale.

The 8 VIP tables for the event sold out 12 weeks pre the event. All tickets sold out 4 weeks pre the event.

The
Event

The following designers showed their spring/summer 20010/2011 ranges at STYLEAID Opulent:

Aurelio Costarella, ae`lkemi, Garth Cook, Daniella Caputi, Dhufish, Fenella Peacock, United Constructions, Flannel, Zsadar, Empire Rose, Jaime Lee, One Fell Swoop and Morrison.

In addition to the above and a first for STYLEAID, the event profiled 2 retail outlets Dilettante and Zekka who showcased international heavyweights Vivienne Westwood, Ann Demeulemeester, Haider Ackermann and Rick Owens.

21 student designers from a range of local design schools in WA were given the opportunity to create an item of clothing, which was also presented to guests on the catwalk, as part of the 45 minute fashion parade in the finale.

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STYLEAID ICON 2017

Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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