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2013 theme: Connect

With the departure of event coordinator Stephanie Patniotis after the 2012 event, Mark Reid returned to the roll of event coordinator.

Performers for Connect included Ali Bodycoat, the WA Ballet, the WA Opera, Amanda Dee, Lochlan Brown and the Collective Live.

STYLEAID 2013: Connect
STYLEAID 2013

Campaign
Shots

Once again the campaign shots were shot by Richard Jefferson with the styling and creative brief coming from stylist supremo Aly May. The Connect theme was very androgynous in its approach and featured Tane Andrews and Narcisa Music. It created some great buzz in the media as both models had a very similar look and it was hard to distinguish between the two and spoke to the issues of androgyny that were swirling around the fashion scene at the time.

Venue &
Sponsors

Burswood Resort changed its name to Crown Perth and remained as one of the major sponsors for the event along with M.A.C, Aveling Homes, AutoMasters, ZOMP, new champagne Canard Duchene, Direct Travel and Cruise, Swings & Roundabouts, Club Med, Ketel One Vodka, L'Oreal, LUX events, Daniels Printing Craftsmen, Stockman Paper, the Herdsman, WA Ballet, WA Opera, Koro Fine Australian Jewellery, Peroni Italy, SCOOP Publishing, Network 10, Funky Bunches, Kevin Murphy, Goldwell, Jean Paul Gaultier, aussie bombshell and Kova sound.

The
Committee

The Connect committee was chaired by Beau Meakins and included Aly May, Annette Hasluck, Grant Capriotti, Carol Mackie, Sue Morgan, Desiree Kerr, David Trapp, Tony Salom, Tamara Day, Paul O'Connor and Mark Reid.

The
Magazine

STYLEAID 2013 Magazine Cover

The STYLEAID Magazine evolved further and became a more complete magazine that featured not just fashion but also sections on food and wine, travel and homewares and interiors. There was a full editorial team for the first time and the magazine grew to 124 pages.

The
Experience

A special menu was created by pairing 3 of the top restaurants at Crown for the first time - Modo Mio, Nobu and LaVie to add yet another dimension to the dining element of the event.

Also created for 2013 was the STYLEAID VIP experience that included a pre event champagne reception at LaVie Champagne Bar at Crown featuring Champagne Canard Duchene and hosted by Peroni Italy. This was attended by all guests who had purchased a $4000 VIP table and the 3 major sponsors of the event. This event took place from 6 - 7pm before the red carpet arrivals for the main event.

The
Event

On the runway for Connect were: Aurelio Costarella, ae`lkemi, Bikini Atoll, Dilettante featuring Vivienne Westwood, Empire Rose, 33 Poets, Fenella Peacock, Flannel, Morrison, NikkiLouezza, One Fell Swoop, Salasai. Zhivago, Zsadar and 9 student designers from a range of the local design schools in Perth who created designs for the WA Ballet finale.

Over the past 6 years one of the highlights of the STYLEAID parade has been the showcasing of the range of the winner of the STYLEAID Creative Designer. This year the winner was Steph Audino who showcased her new spring summer collection. ZOMP Shoez came on board as the provider of $5000 cash which was awarded to Steph Audino to assist with the promotion and production of her new range.

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STYLEAID ICON 2017

Friday 4 August, 2017
7pm - midnight
Crown Ballroom
Crown Towers Perth
Black Tie

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